Surf and Bike rental and instruction program Director
FULL TIME YEAR, YEAR ROUND MANAGEMENT POSITION
Swell Tofino is looking for an enthusiastic and experienced Surf and Bike rental and instruction program director to join our management team in continuing to deliver outstanding customer service while sharing our passion for the ocean.
JOB ROLE AND EXPECTATIONS
This is a managerial position responsible to assist in overseeing all operations at Swell Education Ltd. The Program and Service Director will work with other managers to run the company, coordinating staff resources, and overseeing the day to day logistics of Swell’s rental and surf lesson operations. The role includes the following responsibilities:
– Overseeing employee team to assure efficient completion of all daily operations. This includes directing staff on a daily basis to make the most of the staff resources that day.
– Staff scheduling. And reviewing daily schedules to prioritize tasks and find the most staff efficiency in completing tasks.
– Organizing meetings to coordinate long term company actions and goals.
– Overseeing lesson and rental logistics and administration; maximizing effective use of rental gear and lesson availability.
– Overseeing gear and equipment maintenance and organization. Including rental bicycle fleet maintenance.
– Overseeing staff training; coordinating with other managers to make sure all training goals have been met; developing strong instructional techniques with staff, running in house training programs along with head instructors.
– Providing constructive feedback to staff and motivating and maintaining positive morale among staff by highlighting each individual member’s strengths.
– Instructing surfing and paddleboarding as needed.
This position has the autonomy to find creative solutions to any challenges that may arise in the day to day operations of Swell.
The job also includes the ability to perform all the daily tasks for Swell that other staff will regularly be responsible for including; working outside, taking reservations over the phone, responding to guest inquiries via email, managing online bookings, driving company vehicles, setting up gear rentals, cleaning rentals that are returned, performing first aid if needed, making sure all daily paperwork is complete, gear maintenance, vehicle maintenance, and maintenance of the shop facilities.
This job does include lifting, moving, and washing gear including bins with wetsuits, paddleboards, surfboards and bikes.
COMPENSATION and BENEFITS
This is a two year contact starting Feb 7 2026 to Jan 4 2028. Pay will be $31/hr for 35 to 40 hour work week for 49 weeks of the year (Swell has a seasonal closure for 3 weeks in January). The actual hours worked may fluctuate each week based on the requirements for you to fulfill the role.
Extended health benefits will be provided. The premium paid on employee benefits will be covered 50% by Swell and 50% by the employee. Benefit premium payments will be deducted from pay.
REQUIRED CERTIFICATION
– Bachelor’s Degree with focus on Business administration, Commerce, Sports or Sociology
– ISA Level 2 Surf Instructor Certification
– ILS Water Safety Certification
– Full Drivers license
– Standard First Aid and CPR C (or higher level of 1st aid)
– Paddle Canada Advanced Flatwater SUP Instructor certification (for instructing paddlboarding)
– Criminal record check
REQUIRED EXPERIENCE
3+ years in surf specific coaching
2 + years of Leadership & Staff Management experience
Operations & Logistics Coordination
Administrative & Office Systems Management
IT Proficiency
HOW TO APPLY
Please send your application including PDF version of your resume and cover letter to jobs@swelltofino.com
** please do not include expired certifications on your resume.
POST DATE: Sept 9 2025
APPLICATION DEADLINE: Oct 9 2025
START DATE: Feb 7 2026
We thank all applicants for their interest and advise that only those selected for an interview will be contacted. These positions are only open to those legally entitled to work in Canada.